HERB KAI | REBRAND AND RE-ELECTION CAMPAIGN
CASE STUDY
Mission
Herb Kai, a current town councilman in Marana, Arizona was in need of visual branding and user experience refresh in time for his 2022 re-election campaign.
Herb Kai has been a staple in the community for decades. His parents moved to Marana in 1935 and were involved in the founding of the Town of Marana. It was of the utmost importance to allow Herb’s passion for his hometown show through for his campaign.
Services
- Website Design
- Brand Refresh
- Video Production
- Ad Design
Outcome
The updated website and refreshed brand launched with great reviews leading to Herb Kai’s successful re-election to Marana Town Council. Inspired, other local leaders reached out for their campaigns as well, which were also a success!
Challenge
Herb Kai’s website was long overdue for a refresh and with election season coming up, my team didn’t have a lot of time to spare. The website and brand needed modernizing. We needed to speak and make the brand more true to Herb. With Herb and his family being such a prominent members of the community for over 85 years, there was a significant amount of pressure to get it right.
Transformation
We chose to depart from the old red and white color scheme in favor of the above, more welcoming palette. We also incorporated a desert motif throughout as a nod to the landscape of Marana. The photography on the site was also updated along with a more user-friendly experience. Overall, the brand was elevated and Herb was re-elected!
