Blue Whale Car Wash | Website and Collateral Design
CASE STUDY
Mission
When the owners of well-known Octopus Car Wash sold their locations, my team was tasked with the rollout of the newly named Blue Whale Car Wash. Our goal was to retain the loyal following built by Octopus while ushering in a new brand and improved experience.
Services
- Website Design
- Collateral Design
- Video Production
- Ad Design
Outcome
The updated website and in person experience launched with great reviews ensuring a seamless transition and improvement for Blue Whale Car Wash.
Challenge
Blue Whale Car Wash was taking over the location of a well-know, well-like local car wash. With the locations purchased and cars lining up, my team had to get the new brand up and running quickly. We needed to ensure the loyal customers remained loyal to the car wash even with new ownership and a new brand taking over.
Transformation
We chose to lean into the lively new whale logo and incorporate a bubble motif throughout the website. It was important for us to showcase a glimpse of the Blue Whale experience with a header video that appeals to the local customers. There were also improvements made on the physical “services menu” to improve the user experience and eliminate confusion when choosing services. Overall, the car wash has been successful, even throughout Tucson’s monsoon season.
