ARIZONA WILDCAT HOCKEY | VIDEO PRODUCTION
CASE STUDY
Mission
After back-to-back WCHL championships in 2019 and 2020, the Arizona Wildcat Hockey Team reached out for help with their marketing efforts. Last season, we decided to focus on video production for weekly ads to promote each home game of the season.
Services
- Video Production
Outcome
We ran successful campaigns with remarkable impressions and conversions. The team decided to move forward on a partnership for the third straight season!
Challenge
Typically, sports require high levels of involvement and flexibility to remain relevant and engaging throughout the duration of the season. We were tasked with gathering assets during a one time content session that were to last us the entire season. Our team was extremely efficient, resourceful, and forward-thinking in order to overcome the challenge.
Transformation
We wanted to highlight the dynamic nature of hockey and build excitement for the talented Wildcat team. We captured lively visuals and utilized engaging and creative perspectives in our footage in order to evoke a sense of energy. We also partnered with the arena announcer to provide the voice-over for each of the weekly videos we produced. The campaigns saw high levels of impressions and the team tripled down for another season with our agency.
