ECLIPSE | Fictional Album Campaign for NAYA
Mission
I set out to develop a compelling album campaign for a fictional HYBE artist, one that spans album packaging, social media, and branded experiences, bringing visual storytelling that feels authentic to HYBE’s global aesthetics.
Tools
- Photoshop
- Illustrator
- Photos by Pesce Huang on Unsplash
Strategy
I began by defining the artist’s persona, drawing from genre-specific visuals and modern design trends. Through explorations in typography, color systems, and layered imagery, I created a visual identity that is bold yet cohesive across all assets.
Challenge
The main challenge was ensuring a unified identity across multiple channels, from print to digital, while maintaining HYBE-level polish and brand consistency. I balanced creative freedom with structured design guidelines to reflect an artist’s individuality without losing visual cohesion.
Outcome
The outcome is a fully-realized album campaign that showcases adaptability, narrative-driven visuals, and brand alignment, presented through album mockups, social assets, and merchandise concept imagery. Though speculative, this work demonstrates how I can translate an artist’s sound and image into a strategic, multi-channel experience.
